Its letters are similarly intertwined with the actors, but the end result is much more refined than this solution, even taking into consideration the kerning problem. Six years ago I discussed I Am Love (also featuring the great Tilda Swinton) on The FontFeed.
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This typographic treatment reminded me of the poster for another movie by the same director, Luca Guadagnino. The last version (I couldn’t find what it is for) interweaves big yellow letters of the movie title with the images of the four protagonists. Young blonde woman in bikini, hair all wet, laying in the pool propped up on her arms to reveal her cleavage – exploitation masquerading as sensual sophistication. It squarely focuses on the daughter of the old friend whose unexpected visit disrupts the vacation of the famous rock star and the filmmaker. I have seen a couple of examples in the past few months let’s see if this becomes a trend.Ĭall me biased, but I expected the Italian poster to be more like the Thai version. Remember the floating heads? An alternative for featuring the faces of all the major stars in the artwork could be the faceted poster, where the surface is divided in geometric shapes and filled with their portraits. Now that I look at it, I get the impression we may be witnessing a new phenomenon. The international poster is quite different. Finally the sun-drenched photos of the four main characters add a suggestion of candid-shots-at-the-riviera. There is also an element of naive art in the painted leaves and flowers.
The composition of the image is inspired by tattoos, as the snake slithering down the center and the movie logo in a banner-like shape lock all the image elements together. This Italian version is a sunny and exuberant affair.
The fact that the movie features Matthias Schoenaerts, one of our rare Belgian breakout film stars, is a nice bonus – move over JCVD! It is interesting to see how different localisations of the poster select and rearrange the visual components to create different narratives. Summer’s here, making the Italian poster by All City for mystery drama A Bigger Splash the perfect way to start this episode of ScreenFonts.
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